Let’s talk

Peter B. Lewis Building, Weatherhead School of Management*

BUSINESS DEVELOPMENT · OUTREACH & PROSPECTING

The right people.
A reason to connect.

Focused research and thoughtful outreach help turn a broad idea of your market into a practical list of people to approach.

See how we can help

START WITH A GOOD FIT

A useful introduction
begins with understanding.

Who needs what you offer? Which organizations fit, who is involved in the decision, and what makes a conversation worthwhile? We help bring those questions into focus before writing the first message.

01 / PROSPECT RESEARCH

Define the opportunity.

Identify organizations by industry, geography, size, and need. Build a focused prospect list with useful context and clear reasons for inclusion.

02 / CONTACT DISCOVERY

Find the relevant people.

Research roles and available business contact information, check details, and organize the findings for your team to review.

03 / OUTREACH

Give them a reason to reply.

Develop a concise introduction, relevant supporting material, and a considered follow-up plan. Keep the message specific to the audience and the opportunity.

FROM RESEARCH TO CONVERSATION

A manageable plan.
A clear handoff.

We agree on the audience, the scope of research, and the level of writing or campaign support you need. You review the prospect list and proposed messages before any outreach begins.

  1. 01

    Set the focus.

    Discuss your offer, ideal customers, and the kinds of opportunities you want to pursue.

  2. 02

    Build the picture.

    Research organizations and contacts, noting fit, sources, and details worth checking.

  3. 03

    Prepare the message.

    Shape the introduction and connect it to a useful page, example, or piece of information.

  4. 04

    Review and refine.

    Agree on next steps and use the response to improve the approach.

SOMETHING WORTH CLICKING THROUGH TO

Your website supports
the introduction.

A prospect may visit your site before replying. Clear service information, relevant project examples, and an approachable contact path help them understand why the conversation could be useful.

Business website examples →Engineering expertise →

Tell us who you want to reach.

Your offer, a few examples of good customers, and a sense of your service area make a useful starting point.

Plan an outreach project →

LET’S MAKE A GREAT IMPRESSION

Tell us what
you’re working on.

A new website, a fresh start, or a little help getting your message out. Let’s talk about what comes next.

Start a conversation